In Matthew 22, we find a lawyer trying to be smart and trick Jesus by asking Him questions. In verse 36 the lawyer says, “Teacher, which is the great commandment in the Law?” Then Jesus answers, “You shall love the Lord your God with all your heart and with all your soul and with all your mind. This is the great and first commandment. And a second is like it: You shall love your neighbor as yourself. On these two commandments depend all the Law and the Prophets.”
Keeping the Great Commandment in mind: It is no secret that certain companies have taken a corporate stance in support of the homosexual community. Disney, Target, and Starbucks just to name a few. This did not take God by surprise. How then is the church to respond to these companies?
The church should respond the way Jesus would.
First off you have to realize that companies are just that companies. Companies are organizations not people. Companies cannot be saved. Companies are not Christian in the same way music is not Christian, or books and movies are not Christian. Companies are made up of people. The best way to reach the people in a company like Jesus would is with the gospel.
Boycotts are stupid.
You taking your money away from Starbucks is not going to put Starbucks out of business.
Jesus would not boycott Starbucks. Jesus was accused by the Temple people of being a friend of sinners. Can we say the same about us?
Boycotts do not show people the gospel. What it does show is that the company has ticked us off and we are not going to shop at your establishment because we are mad and we don’t like what you did. Just because the corporation at Target made a statement, does not mean that the store manager at your local location shares the same views.
Jesus wants to change people not companies.
Jesus would walk right into Starbucks, order a White Chocolate Mocha and strike up a conversation with the barista behind the counter. Then he might actually sit down at a table and have a conversation with the guy that just ordered the double espresso.
Apart from Jesus, you are no better than the people that lead these companies that made these statements. Apart from Jesus, your heart is evil, wicked and sick. You were in need of the gospel and Jesus saved you. These people are no different. They just need somebody to lead them to the cross so that they can see Jesus.
Jesus did not boycott people that He did not agree with. He loved them. He had compassion for them.
If I were a betting person, I would bet that the people that are calling for these boycotts never went to Starbucks or Target with the intention of sharing the gospel. They may have shopped at Target and drank coffee at Starbucks but they did not engage in a gospel centered conversation.
Before you boycott something, why don’t you just try sharing the gospel with people first. You do what Jesus has called you to do and let Jesus take care of the rest.
If we take the Great Commandment both literally and seriously, then we will love God with our whole being and love other people. 1 John 4:20 says, “If anyone says, ‘I love God,’ and hates his brother, he is a liar, for he who does not love his brother whom he has seen cannot love God whom he has not seen.”
The people that work in these establishments need to know about Jesus more than they need to know you disagree with them and want to throw a tantrum and boycott them. These people are just like you and me. They are also created in the image of God.
If you truly love God as much as you say you do then that should reflect in you loving other people.
Stop the boycotts.
Share the gospel and show people that you love them.
Let Jesus take care of the rest.