Change is constant. If your business or organization is not adapting to the change, you will get left behind. You can reference Blockbuster as an example.
I do not work for a large corporation, franchise or small business. However, I believe that it is to a church’s benefit to study and learn how to best utilize social networking.
Facebook announced on March 7 of this year that they were changing the Newsfeed of user’s pages. Because a lot of what you see on Facebook is pictures and video, Facebook adapted to better reflect pictures and videos. Now when you see pictures, they are clearer and bigger. Videos in the newsfeed are bigger.
The ebook How The New Facebook’News Feed Changes Your Content Strategy gives great advice on how one’s business can adapt and provide better content, pictures and video.
I might be ahead of the curve but I believe the same suggestions in the book is directly applicable to churches that are interested in social networking.
Churches that already use social networking are familiar with sites such as:
- Instagram and Twitpic
- YouTube and Vimeo
The book explains that your content needs to be so good that people are inclined to Like it and Share it. The idea is to get people to engage with your brand. For churches: The idea is to get them to engage with your Facebook page and get to know more about the church, celebrate what is going on in the church, get pointed to Jesus and maybe even visit the church and become discipled by the church.
So, how do you accomplish this?
You become more intentional about the content that you publish. For churches, you have to know a couple things:
- Who you really are
- The target group that you are aiming for
- What you want people to know you for
Ultimately, we want people to visit our Facebook pages, blogs, Twitter accounts and etc so that they will be pointed to Jesus. We want people to know that our church is saturated with the gospel and every thing our church does is designed to point people to Jesus.
Start engaging with the people that Like, Share and Comment on your pages. These people are your fans, supporters and church members.
By engaging with them, more people will come to know about your church. They will see your pictures and videos. They may click on links to your blog, Twitter account and Google+.
Yes, your church becomes more known but that is not the goal. See, it is not about the pastor. It is not about the church. It is all about Jesus.
Churches can learn a lot from companies that use social networking well.
Churches that do not adapt to change are most likely going to be left behind.
You can download How The New Facebook News Feed Changes Your Content Strategy from Hubspot here.